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Fundamentals of Business Communication

Fundamentals of Business Communication

  • ₹295.00

Out of Stock
  • Author(s): K.K. Sinha
  • Brand: Taxmann
  • Edition: Latest Edn.
  • ISBN 13 9788171949984
  • Approx. Pages 347 + Contents
  • Format Paperback

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Description
A Comprehensive Text Book on Business Communication for BBA, B.Com ad other under-Graduate Courses
This book also covers the etire syllabus prescribed for students pursuing BBA (2nd Semester) as per unified syllabus of Uttar Pradesh (UP)
The book is diided into following five Divisiions and explain in a lucid and converational style the Fudamentals of Business Communicatiion:
Part One  : Communication : A Brief Survey
Part Two : Busines Letter Writing
Part Three : Communication within the Organisation
Part Four : Modes of Quick Transmission of Messages
Part Five : Appendices to help the students to improve their use of English.
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Contents
Part One - Communication : A Brief Survey

1.    What is Communication
2.    Some important models of Communication
3.    Business Communication : Its Funcations and Importance
4.    Dimensions or Directions of the Flow of Communication
5.    Formal and Informal Communication - Communicatiion Networks and Grapevine chains
6.    Verbal and Non-verbal communication
7.    Principles of Effective Communication and the Seven C's of Communication
8.    Barriers to Communication
9.    Corporate Communication
10.  The Art of Listening and Silence
11.  Group Discussion, Conferences, Seminars and Workshops
12.  Presentatioins and Intervies
13.  Making Speeches
14.  Culture and Communication
15.  Some Important Concepts for Communication
Part Two : Business Letter Writing
16.  Essentials of Effective Correspondence
17.  The Lyout of a Business Letter
18.  Planning the Letter
19.  Kinds of Business Letters
20.  Enquiries and Replies
21.  Placing and Fulfilling Orders
22.  Complaints and Follow up
23.  Collection or Dunning Letters
24.  Sales Letters or Offers
25.  Circular Letters
26.  applications for Employment
27.  Correspondence with Banks
28.  Insurance Correspondence
29.  Correspondence with Government Authorities
Part Three : Communication within the Organization
30.  Memoranda
31.  Notices, Circulars and Orders
32.  Agenda and Minutes
33.  Report Writing
34.  Proposal Writing
Part Four : Modes of Quick Transmissiion of Messages
35.  Technology of Business Communication
36.  Telegram, Telex, Fax Messages, Cellphone, SMS, Electronic Mail, Blog and Twitter
Part Five : Appendices
A : Tips for Clear Writing
B : Avoiding Ungrammatical Writing
C : Punctuation
D : English Spelling
E : Ways to Enrich Vocabulary
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Author Details
Dr. K.K. Sinha
, formerly Associate Professor of English, Motilal Nehru College, University of Delhi, joined Jagannath International Management School, Kalkaji, New Delhi as Professor of Business Communication. After that he joined Asia-Pacific Institute of Management as Visiting Professor of Business Communication. Dr. Sinha has long experience of teaching English and Business Communication at graduate and post-graduate levels at various universities and institutes. His highly acclaimed doctoral thesis is entitled 'A Functional Communicative Approach to the Teaching of Written English for Business purposes at the B.Com., level in Indian Universities'. He has been abroad twice on teaching assignments under the ITEC (Indian Technical and Economic Co-operation) programme of the Ministry of External Affairs, Government of India. He has also been regularly participating in national and international seminars and conferences in English and Communication.
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