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Linkedln for Lawyers: (Connect, Engage and Grow Your Business)

Linkedln for Lawyers: (Connect, Engage and Grow Your Business)

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Description
Linkedln for Lawyers:
connect, engage and grow your business 2ND EDITION • Kirsten Hodgson
Linkedln for Lawyers: connect, engage and grow your business, 2nd edition, is a vital aid for any lawyer who wants to take advantage of the marketing and
business development opportunities offered by Linkedln.
Linkedln for Lawyers provides guidance and practical examples on how to:
•    build your profile to position yourself in your field;
•    stay top of mind with your existing clients and referrers;
•    find and engage more of your prospects and potential referrers;    
•    use Linkedln to add extra impetus to your existing business development and marketing
      initiatives; and
•    generate new business as a result of doing the legwork on Linkedln.
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Contents
Chapter 1    Six Linkedin Success Stories
Chapter 2    An Introduction to Social Media
Chapter 3    Content Marketing
Chapter 4    Why Linkedln?
Chapter 5    Planning for Linkedin (and Social media in general)
Chapter 6    Business Development and marketing Success with Linkedin
Chapter 7    Anatomy of Linkedln
Chapter 8    Getting Started, Creating a Compelling Profile and Setting up
                     Your Company profile
Chapter 9    Connecting with Others
Chapter 10  Joining and Starting Groups
Chapter 11  Participating in, and leveraging, Linkedln    
Chapter 12  Advertising on linkedln
Chapter 13  Taking  Relationships offline
Chapter 14  Measuring your Performance
Chapter 15  Managing/changing Your Linkedln
Chapter 16  Reported Success Stories and Final Words
Chapter 17  Useful Resources and tools 
Index
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Author Details
Kirsten Hodgson
has 15 years' legal marketing experience. She set up Kaleidoscope Marketing in 2004, providing marketing, lead generation and consulting services to the legal and professional services sectors. Approximately 80 per cent of her business involves working with lawyers and barristers, including helping clients get started with Linkedln, and creating and maintaining social media strategies for generating work.
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