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Description
The book on Credit Cards is the second book in the 'Know Your Banking' series. Knowledge about various aspects of credit and debit cards is important for improving customer service. Understanding the various intricacies involved therefore assumes importance.
The courseware, earlier published by the Institute, has now been updated with the important developments which have happened in the card space. The book which has seven chapters provides an overview about various types of cards, credit card organization and processes, back end operations involved, cross selling, global framework for smart card payments, recovery and follow up.
The book will be useful to the officials of banks handling the card portfolio.
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Contents
Chapter 1. Overview
Chapter 2. Credit Card Organization
Chapter 3. Credit Card Process
Chapter 4. Back End Operations
Chapter 5. Recovery and Follow up
Chapter 6. Cross Selling
Chapter 7. EMV : Global Framework for Smart Card Payments
Annexure 1 : Glossary of Common Credit Card Terms
Annexure 2 : Do's and Don'ts for Credit Card Marketing
Annexure 3 : Call centre
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Author Details
Indian Institute of Banking & Finance (formerly The Indian Institute of Bankers) was established in 1928. With more than 750 Institutional members and over 2.5 lac individual members, it is the largest Institute of its kind in the world and is working with a mission "to develop professionally qualified and competent bankers and finance professionals primarily through a process of education, training, examination consultancy/counselling and continuing professional development programs". The Institute has almost all the banks and financial institutions, public sector, private sector, foreign, cooperative, regional rural banks as members in addition to IT companies and individuals working in the banking and finance sector. The Institute is managed by a Governing Council consisting of Chairmen of different banks and eminent academicians, It offers a number of professional courses in banking and finance. The flagship programs of the Institute are JAIIB and CAIIB. Other specialist courses are 'Diploma in Treasury, Investment & Risk Management',' Diploma in International Banking',' Diploma in Banking Technology’ and 'Post Graduate Diploma in Financial Advising'. These programs aim at building skill sets and developing the competence among specialist officers of banks and financial institutions.
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