- Author(s): S. Shalini
- Publisher: MPP House
- Edition: 1 Ed 2023
- ISBN 13 9789391155087
- Approx. Pages 488 + contents
- Format Paperback
- Approx. Product Size 24 x 16 cms
- Delivery Time Normally 7-9 working days
- Shipping Charge Extra (see Shopping Cart)
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Description
Entrepreneurship Development is a major area of focus today as it has huge potential in creating jobs and self-employability and thus contributing to economic development. The objectives of achieving sustained industrial development, regional growth and employment generation have always depended on entrepreneurial development and small-scale industry. The field of entrepreneurship has grown in recent decades into an interdisciplinary area of study. Credit for this development belongs to many individuals both practitioner and academicians who have succeeded in relating entrepreneurial theory to the various problems of entrepreneurship development that arise in establishing enterprises or starting new ventures in business. They have shown that not only entrepreneurship is a fruitful subject for academic exploration, but also for practitioners in the world and both can benefit from the results. In the last few years in particular, India has seen exponential growth of start-ups and new-age entrepreneurs. Both the Central and State Governments have been taking proactive step towards the development of entrepreneurship in the county. The Government has launched various schemes programmes to attract investors and create a healthy ecosystem for entrepreneurship.
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Contents
UNIT-I.
Chapter-1 Entrepreneur: Concept and Functions.
Chapter-2 Concept of Entrepreneurship.
UNIT-II
Chapter-3 Forms of Business Organisation.
Chapter-4 Small Scale Industries.
Chapter-5 Business Planning Process
UNIT- III.
Chapter-6 Entrepreneurship Development Program (EDP).
Chapter-7 Institutional Support.
UNIT-IV.
Chapter-8 Entrepreneurial Environment.
UNIT-V.
Chapter -9 Entrepreneurial Motivation.
CASE STUDY
Case Study 1
Case Study 2.
Case Study 3 An Experienced Women Entrepreneur
Case Study 4 Retail entrepreneurship development in India
Case Study 5
Case Study 6 Motivation at Work
Case Study 7
Case Study 8 Amul's Diversification Strategy.
Case Study 9 King Kites (KK)
Case Study 10 Junior Games (JG).
Case Study 11
Case Study 12
Case Study 13
Case Study 14 The Marketing Environment
Case Study 15 The Coimbatore Bypass Road Project
Case Study 16
Case Study 17 Indiaco: A Business Incubator with a difference
Reference
Web Source
APPENDIX
Appendix 1: Sample Business Plan B4 Bambou
Appendix II: Applicability of Various Laws to Micro, Small and
Medium Enterprises
Previous Years' KSLU Question Papers
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Author Details
Dr. S. Shalini, Assistant Professor, Christ Academy Institute of Law, Bengaluru