Consumer Protection and Sustainable Consumption

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Description
Consumer protection and sustainable consumption go hand in hand in today’s global marketplace. The time has come for buyers, sellers, and the government to think about meeting the needs and wants of the present generation without compromising the needs and wants of future generations. This includes safeguarding consumers from any unfair trade practices by sellers and creating awareness about sustainability among them. The United Nations Guidelines for consumer protection and sustainable consumption are the basis for the enactment of the Consumer Protection Act, 2019, in India. Consumer Protection and Sustainable Consumption discusses the growth of the Consumer Protection Act in India and issues related to e-commerce, medical negligence, product liability, consumer safety and dispensing justice to consumers with the help of alternative redressal mechanisms. It also covers the challenges to consumerism in India, the impact of consumer rights awareness in the marketplace, political consumerism, and the use of artificial intelligence in influencing the consumers from the legal and marketing perspectives. The impact of the green marketing innovations and environment-friendly packaging is discussed along with the negative impacts of greenwashing and the legal remedies available. The responsibilities of various stakeholders in meeting sustainable consumption are also analyzed from the legal and economic perspectives. The book, in a nutshell, gives a multidimensional analysis of the issues related to consumer protection and sustainable consumption in the twenty-first century.
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Contents
Introduction : Consumer Protection and Sustainable Consumption
Chapter 1 : Consumer Protection 
Chapter 2 : The Consumer Protection Act
Chapter 3 : Critical Study on E-commerce and Protection 
Chapter 4 : Consumer Protection and Criminal  Liability in India
Chapter 5 : A Note on History of Consumer Movement in the UK and India
Chapter 6 : Consumer Awareness and Consumer Education
Chapter 7 : Faculty Brain for Social Gain
Chapter 8 : Political Consumerism
Chapter 9 : Consumerism and Sustainable Consumption in India Jurisprudence
Chapter 10 : Consumerism and Challenges Vis-a-Vis Road to Sustainable
Chapter 11 : Consumer Protection Law and Medical Negligence
Chapter 12 : Sustainable Consumption and Stakeholders' Responsibility 
Chapter 13 : Purpose
Chapter 14 : Availing Consumer Right in Marketplace
Chapter 15 : Awareness of Green Marketing Innovations among Youth in India Metro Cities
Chapter 16 : Greenwashing and Green Trust
Chapter 17 : Molding Consumer Culture Through Artificial Intelligence 
Chapter 18 : Impact of Customer Relationship Management on Store Patronage Behavior of India Customer
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Author Details
DR. SARFARAZ AHMED KHAN, LLM and MPhil ENUJS), LLM (Essex, UK), PhD (CityU, Hong Kong), is a faculty member of the West Bengal National University of Juridical Sciences (WBNUJS) and former Professor and Director of Symbiosis Law School, Hyderabad, a constituent of Symbiosis International University, Pune. Dr. Khan was awarded the British Chevening Scholarship to pursue his LLM from the University of Essex, the Hong Kong UGO Scholarship to pursue his PhD at the City University of Hong Kong, the Michigan Grotius Research Fellowship, Michigan Law School, USA, and the International Visitors Leadership Programme Fellowship of the US Department of State, USA. He has authored several books including Transnational Sex Trafficking: An Integrated Reparation Model
DR.M. RAJANIKANTH, MBA (Kakatiya University), PhD (Department of Business Management, Osmania University), is Assistant Professor at Symbiosis International University, Hyderabad. He is incharge of the Centre for Consumer Rights and Marketing of Symbiosis Law School, Hyderabad.