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Advertising Law and Ethics

Advertising Law and Ethics

  • ₹375.00

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Description
Global advertising today is a multibillion dollar business which is expanding. Manufacturers, advertising professionals, traders and the media, all can continue to benefit from the expanding national and global markets provided they care to play the game. In the years to come advertisements, nationally and internationally, are bound to be more creative, more subtle, more persuasive and more competitive. Business competition is likely to tempt advertisers to use overtly or covertly unethical and, at times, illegal means of influencing human minds at high risks. The book attempts to guide manufacturers, advertising professionals and the media how best they can play the game, safely and profitably. Co-authored by a retired Supreme Court judge of high standing and a media person of international exposure, the book with a global perspective deals primarily with the legal and ethical obligations of advertising professionals, including the media. In particular it gives the operative parts or excerpts of the statutory laws governing advertising in India, Indonesia, Malaysia, New Zealand, Sri Lanka, UK, USA, and many other countries, and selected cases on unethical advertising decided by the Press Council of India. In addition, it gives interesting quotations and slogans from masterminds in advertisement copywriting and visualising like, David Ogilvy, Vance Packard, Leo Burnett, Marshall McLuhan, Samuel Johnson, Aldous Huxley, Alan H. Meyer and many others. Advertising professionals will find in it useful material on the techniques of successful advertising, future trends of advertising and a whole host of indispensable information and tips for a rewarding career in advertising. This will also be of interest to judges, lawyers, researchers and students.
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Contents
Chapter 1 - Power of Advertising
    1.1 - UNESCO on Advertising
    1.2 - Who are the Advertiser
    1.3 - Techniques of Advertising
    1.4 - What makes your Ads Woks?
Chapter 2 - Right Media, Rights Advertisement
    2.1 - Newspaper Ads
    2.2 - Television
    2.3 - Outdoor Publicity
    2.4 - Direct Mail
    2.5 - Internet
    2.6 - Other Ways of Advertising
Chapter 3 - Advertising Agencies and Brand Managers
    3.1 - Advertising Agencies
    3.2 - Effective Advertisement - Brand-Manager’ Challenge
Chapter 4 - Future of Global Advertising
Chapter 5 - The Indian Advertising Scene
    5.1 - Twenty Top Advertising Agencies
    5.2 - Industry Highlights and Big Spenders
    5.3 - Profiles of Ad Agencies
Chapter 6 - Advertising Regulations and Laws
    6.1 - Self-Regulations
    6.2 - Statutory Laws in India
    6.3 - Halsbury’s Laws of England on Advertising: Selected Provisions
    6.4 - American Jurisprudence on Advertising - Extracts
    6.5 - Advertising Regulations in Some Asian Countries
    6.6 - Judicial Decisions in India - Summary of Cases
    6.7 - Judicial Decisions - Other Countries - Summary of Cases
    6.8 - Selected Cases Decided by the Press Council of India
Chapter 7 - Advertising Regulation and Ethics in India
    7.1 - Norms of Journalistic Conduct Regarding Advertising Evolved by
    Press Council of India
    7.2 - Self-Regulation in Advertising - Code of the Advertising Standards
    Council of India
Chapter 8 - Advertising Codes of Various Other Countries Grouped Subject-wise
Chapter 9 - Do’s and Don’ts for Indian Advertiser
Appendices
    Appendix 1 - Code for commercial Advertising on Doordarshan
    Appendix 2 - All India Radio Code for Commercial Broadcasting
    Appendix 3 - A Glossary of Advertisement Terms
    Appendix 4 - Global Advertising Trends
    Appendix 5 - Advertisement Slogans for Stimulating Copywriters’ Creativity
    Appendix 6 - Interesting Quotations on Advertising
    Appendix 7 - Quotable Quotations
Select Bibliography
Subject Index
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Author Details
Justice  P. B. Sawant
has a distinguished career in the legal profession. Before becoming a judge of the Bombay High Court in 1973 and of the Supreme Court of India in 1989 he practised and taught Jaw.
He had held the office of the Chairman of the Press Council of India for two terms from July 1995 to August 2001. He is also the ex-president of the World Association of Press Councils.
Justice Sawant is an erudite scholar who has authored several books and articles on media, society and constitution. His two well acclaimed books are: Mass Media in Contemporary Society and Media and the Constitution.
P. K. Bandyopadhyay, Writer, film-maker and teacher, R K. Bandyopadhyay has been in the field of journalism and communication at the national and international levels for over four decades. He is the current President of the Media Watch Group, New Delhi.
Bandyopadhyay joined Press Trust of India, New Delhi in 1982 as its Manager (International News Exchange) and worked there till 1996. He was elected as Secretary General of the Organisation of Asia-Pacific News Agencies (OANA) for a term of three years-1985-1988. During this period he also handled UNESCO assignments on communication.
Bandyopadhyay has been in the faculty of the Institute of Media Studies and Information Technology, New Delhi YMCA, teaching Communication- Theory and Practice and Indian Culture and Heritage to the students of Journalism, Public Relations and Advertising. He has been a visiting lecturer at different Indian Universities. His recent book titled "A Practitioners' Guide to Journalistic Ethics" has been widely acclaimed.
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